Let us be clear first: we are not a Dubai agency with a Dubai office. Lircle Creative Studio is a small, remote-first studio based in Islamabad. Our 45+ brands sit mostly in food, beverage, beauty and consumer goods. If you need someone in the room every week, a local agency will suit you better. If you need a sharp system and direct access to the people designing it, read on.
What branding has to do in the UAE
Three things make this market different from most, and each changes the design brief.
- A mixed audience. One brand can be read by Emirati, Arab, South Asian and Western customers in the same week. The identity has to work without leaning on a single language or cultural shortcut.
- Two scripts, one brand. Arabic is not a footer translation here, and for many packaged products it is required on the label. We draw Arabic and English together so neither looks like an afterthought.
- Shelf and screen at once. A new brand may appear in a mall kiosk, on a delivery app thumbnail and on Instagram in its first month. The system must stay readable at all three sizes.
What is in a brand identity project
- Positioning and naming support
- Arabic and English logo, wordmark and marks
- Colour, type and visual language
- Guidelines your team and printers can follow
- Packaging, CGI product visuals and launch content, if the scope needs them
Before you register or print: three UAE checks
- Trade name and trademark. A licensed trade name and a registered trademark are separate things. Ask your legal adviser to clear the name before we finish the logo.
- Regulated products. Food has its own label requirements, and cosmetics have their own conformity route. Plan the identity around the panels those rules need.
- Printer capability. Confirm minimum Arabic type sizes and finishes with your printer early. Thin Arabic strokes are the first thing to fail.
Selected projects
Alura, a luxury packaging identity. Heart of Matcha, a matcha café brand with a mascot, tins and cups. Rover Coffee, a bilingual takeaway system. KAIA, a calm skincare range. Gathro, a hospitality identity. These show how we work and are not UAE case studies. See all projects.
Investment and timing
No fixed packages. Every scope is quoted before work starts. Smaller identity or content systems usually sit between $3k and $7k. Integrated brand, packaging and launch work usually runs $7k to $15k or more. Most identity projects take 3 to 6 weeks. Read what branding costs in Dubai and what drives the price, or message us on WhatsApp.
Related: Packaging design Dubai & UAE · Food packaging UAE · Monthly creative retainer
Frequently asked questions
Are you based in Dubai?
No. Lircle Creative Studio is remote-first and based in Islamabad, Pakistan. We have no office in Dubai or elsewhere in the UAE. Calls and feedback rounds are scheduled inside Gulf working hours.
Have you worked with Dubai brands?
Our work centres on food, beverage, beauty and consumer brands, with Arabic and English built in for Gulf markets. Ask on a call and we will show the most relevant work.
How much does branding cost for a UAE company?
Every scope is quoted before work starts. Smaller identity or content systems usually sit between $3k and $7k. Integrated brand, packaging and launch work usually runs $7k to $15k or more.
How long does a brand identity take?
Most identity projects take 3 to 6 weeks from the signed brief, depending on the number of applications and feedback rounds.
Do you design the Arabic logo as well?
Yes. Arabic and English are developed as one system from the first sketch.