HEART OF MATCHA
A MATCHA CAFE WITH A MASCOT
Logo, heart mascot, packaging, cups and campaign visuals for Heart of Matcha, a matcha cafe brand, built as one pink and green system.
ONE MASCOT
ON EVERY PIECE
A chunky pink wordmark with a red heart, the line Heart crafted sip, and a heart mascot in green trousers who turns up wherever the brand needs personality. The brand guide covers logo, colour, typography, mascot and pattern elements, so every new piece starts from the same rules.
The packaging lives in tins and boxes: a ribbed green tin with a lime lid printed with the mascot pattern, a pink tin and pink boxes, all rendered in 3D at real scale before print for packaging review, the launch film and pitch renders.
In the cafe, the pink cup, the clear iced cup (Pure Matcha. Pure Love.), a sticker set and grainy campaign photography let the brand post from its own counter without a studio shoot.
Related work: Mucho Matcha · Driplet · Home of Coffee
PROJECT
VISUALS
Logo, packaging and in-use visuals shown together, so the system reads as it works in the real world.
