Specialty coffee in the Gulf is crowded and growing fast. New roasters and cafe chains open every month in Riyadh, Jeddah, Dubai and Abu Dhabi, and most of them look alike: kraft bag, minimal logo, one origin card. Lircle Creative Studio builds coffee brands with a voice of their own, carried from the cup and the bean bag to the menu board and the feed.
Why coffee brands work with Lircle
- One system for every format. Cups, sleeves, bean bags, drip bags, boxes, menus and signage follow the same rules, so a new blend or a seasonal cup takes days, not weeks.
- Arabic and English drawn together. Our coffee wordmarks are built in both scripts at the same weight, so the brand reads the same on a Riyadh storefront and a Dubai delivery app.
- Menus that follow the rules. Saudi cafe menus now show calories and caffeine. We design menu systems that stay clear with the extra information.
- CGI before print. We render cups and bags in 3D at real scale, so you approve the pack before you pay for a print run, and the renders become launch content.
Selected coffee work
Rover Coffee, coffee for the road, with a bilingual retro wordmark, illustrations and a full takeaway system. Driplet, a specialty coffee brand with a hand-drawn sky-blue wordmark, cups, bags and window signage. Simply Coffee and Home of Coffee, identities built for service spaces and print.
What we deliver
- Coffee brand identity and bilingual wordmark
- Cups, sleeves, lids, carriers and takeaway packaging
- Bean bags, drip bags and retail boxes with origin and roast system
- Menu boards and signage
- CGI renders and short launch loops
Process and timeline
Every project follows the same three steps. Discover: a short brief, your range, your market and your competitors on shelf and online. Design: concept routes, then one direction developed into a full system. Deliver: print-ready dielines, bilingual artwork, CGI renders and a short guide your printer and team can follow. Most projects run 3 to 6 weeks depending on the number of SKUs, with feedback rounds on Gulf working hours.
Investment
Every scope is quoted before we start, in USD with SAR and AED shown. Smaller identity or packaging systems usually sit between $3k and $7k; full brand, packaging and launch systems usually run $7k to $15k or more. See our honest pricing guide. After launch, many brands keep us on a monthly creative retainer.
Read specialty coffee packaging in Saudi Arabia, or see beverage and matcha packaging.
Frequently asked questions
Do you design for both roasteries and cafes?
Yes. We design retail coffee packaging (bean bags, drip bags, boxes) and cafe systems (cups, menus, signage), usually as one brand.
Can you redesign our menu for the Saudi calorie and caffeine rules?
Yes. We redesign menu systems so the extra nutrition information stays readable. Your team confirms the values; we handle the layout.
How long does a coffee brand project take?
An identity with core packaging usually takes 4 to 6 weeks. A seasonal cup or new bag in an existing system takes about 1 to 2 weeks.
Do you work remotely with cafes in Riyadh and Dubai?
Yes, fully remote with feedback rounds on Gulf hours. We reply within 24 hours.