Rover Coffee case study by LIRCLE
Brand Identity / Coffee / Packaging

ROVER COFFEE
COFFEE FOR THE ROAD

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A bilingual identity, packaging system and CGI launch film for Rover Coffee, a specialty coffee brand built around coffee on the move.

ProjectRover Coffee
FocusBrand Identity & Packaging
OutputPackaging and CGI film
StudioLIRCLE
The System

ONE VOICE
FROM CUP TO FEED

A chunky retro wordmark with an Arabic version drawn to the same weight, so Rover reads the same in both languages. A tight blue and cream palette carries it from the cafe uniform to the cup.

Three sticker-style drawings in one blue (two friends clinking cups, a hot cup with heart latte art and an iced coffee) give the brand a picture for every mood without waiting for a photoshoot. The copy carries the personality: Bean There Done That, Beans Make It Done, Brew bold. Keep moving.

The packaging system (kraft cup and sleeve, carry box, paper bag, sachets and a Thanks for Fueling Up card) was rendered in 3D at real scale before print. One model did three jobs: packaging review, the launch film and renders for the pitch deck.

Related work: Home of Coffee · Simply Coffee · Driplet

Portfolio Proof

PROJECT
VISUALS

Logo, packaging and in-use visuals shown together, so the system reads as it works in the real world.

Rover Coffee takeaway cups in teal and brown carrying the English and Arabic wordmarks and the walking-legs drawing. Bilingual coffee brand identity by LIRCLE
Rover Coffee wordmark in cream over milk being poured into a latte on navy. Coffee logo design by LIRCLE
Rover Coffee poster with a roasted bean under the headline Bean There Done That. Coffee brand poster by LIRCLE
Khaki Rover Coffee apron with the Arabic Rover wordmark embroidered on the bib. Bilingual coffee merchandise by LIRCLE
Rover Coffee sticker sheet: two friends clinking cups, a hot cup with heart latte art and an iced coffee. Coffee brand illustration by LIRCLE
Arabic Rover Coffee wordmark over a portafilter being filled, with the manifesto Brew bold. Keep moving. Coffee brand identity by LIRCLE
Hand holding a Rover Coffee takeaway cup printed with the two-friends illustration. Coffee packaging design by LIRCLE
Rover Coffee packaging flat lay on royal blue: carry box, paper bag, sachets, cups and cards. Coffee packaging system and CGI by LIRCLE
Rover Coffee kraft cup with a blue lid, carry box, paper bag and a Thanks for Fueling Up card with a croissant. Coffee packaging CGI by LIRCLE

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