On a crowded shelf, a food pack has to work fast. At a glance, a shopper has to know what it is, what flavour it is and why it is worth picking up, in Arabic and in English. Lircle Creative Studio designs food and FMCG packaging for founder-led and growing brands across Saudi Arabia, the UAE and the wider GCC, from snacks and sweets to bakery, dates and ready-to-eat ranges.
Why food brands work with Lircle
- Range systems, not single packs. We design a grid, a colour logic and a type hierarchy that carry every flavour and size, so your next SKU is an extension, not a redesign.
- Bilingual from day one. Arabic and English are planned as one layout with matched weight, so neither language looks like an afterthought.
- SFDA-aware label layout. Nutrition panels, ingredients, allergens and mandatory Arabic text are planned into the dieline early. We check against the published SFDA checklist; your regulatory team signs off.
- Shelf to scroll. The same 3D model that proofs your pack also makes CGI renders for e-commerce, Salla and Zid stores, and social launch content.
Selected food work
Bunch of Munch, a freeze-dried ice cream sandwich brand with a stacked wordmark, mascot and bilingual pouches. Bake Away, bright and giftable bakery packaging. Oolio, a food packaging identity built for repeat recognition.
What we deliver
- Packaging system: grid, colour coding by flavour or line, type hierarchy
- Hero SKU artwork plus range extensions
- Bilingual Arabic-English panels and label layout
- Print-ready dielines and printer handover
- CGI product renders for e-commerce, listings and social
- Seasonal editions for Ramadan, Eid and National Day
Process and timeline
Every project follows the same three steps. Discover: a short brief, your range, your market and your competitors on shelf and online. Design: concept routes, then one direction developed into a full system. Deliver: print-ready dielines, bilingual artwork, CGI renders and a short guide your printer and team can follow. Most projects run 3 to 6 weeks depending on the number of SKUs, with feedback rounds on Gulf working hours.
Investment
Every scope is quoted before we start, in USD with SAR and AED shown. Smaller identity or packaging systems usually sit between $3k and $7k; full brand, packaging and launch systems usually run $7k to $15k or more. See our honest pricing guide. After launch, many brands keep us on a monthly creative retainer.
Selling in Saudi Arabia? See packaging design in Saudi Arabia, our SFDA food label checklist and the food and beverage packaging guide. In the Emirates? See packaging design in Dubai and the UAE.
Frequently asked questions
Do you design SFDA-compliant food labels?
We design label layouts that follow the published SFDA checklist, with Arabic mandatory text, nutrition and allergen panels planned in from the start. Final regulatory approval sits with your compliance team or consultant; we never claim a label is approved or certified.
Can you design a full range, not just one pack?
Yes. Most food projects are range systems: one hero SKU first, then flavour and size extensions that follow the same grid and colour logic.
Do you work with brands in Riyadh, Jeddah and Dubai remotely?
Yes. We work fully remotely with a short brief, a fixed scope and price, and feedback rounds on Gulf working hours. We reply to every enquiry within 24 hours.
Can you prepare packaging for a Ramadan launch?
Yes. Seasonal packs are usually briefed 10 to 12 weeks before Ramadan. Tell us your launch date and we will plan backwards from your print deadline.