Riyadh is moving fast. New cafés open every week, local food and beauty brands are taking shelf space from imports, and every launch competes on Instagram, TikTok and Salla before it ever reaches a store. In that market, a logo is not enough. You need a brand that looks the same on the pack, the feed, the website and the shop sign, in Arabic and in English.
LIRCLE is an independent creative studio that builds that system. We design brand identities and packaging for food, FMCG, beauty and beverage brands across Saudi Arabia and the Gulf, and we have worked with 45+ brands since 2023. Design is not decoration. It is the fastest way for a new Riyadh brand to look established on day one.
Why Riyadh brands work with us
- Arabic-first, not translated. Your Arabic wordmark is drawn alongside the English one, not added at the end. Both share one grid, so packs, menus and posts read correctly right-to-left and left-to-right.
- Built for the shelf and the screen. Saudi shoppers find brands on Instagram, Snapchat and delivery apps first. We check every logo and pack at thumbnail size, not only at print size.
- One direction across everything. Identity, packaging, social templates and web come from the same team, so there is no disconnect between what you print and what you post.
- Clear scope and price. Every project is quoted in writing in USD before work starts. No surprise invoices.
What we do for Riyadh brands
1. Brand identity
Strategy, naming support, bilingual logo, colour, typography, brand voice and a guidelines book your team and suppliers can follow. We build the system so it scales from one café to many branches, or from one SKU to a full range. See our full services or the wider branding agency Saudi Arabia page.
2. Packaging design
Pouches, boxes, bottles, jars, labels, gift sets and Ramadan or Eid editions. We prepare print-ready dielines, colour specs and finish notes for your printer in Riyadh, Jeddah or abroad, and plan space for the mandatory Arabic label content from the first sketch. If you are comparing a packaging design company in Riyadh, start with our packaging design Saudi Arabia page and the food, coffee, beverage and beauty packaging pages.
3. Social content systems
Instagram, TikTok and Snapchat templates, launch campaigns, carousels and product visuals that follow the brand rules, so every post looks like it came from the same brand. We also produce CGI product renders, which means you can launch content before the first print run arrives.
4. Website design
Brand-led websites and landing pages, bilingual where needed, designed to turn visits into WhatsApp chats, orders and enquiries. We can design for Salla, Zid, Shopify or a custom build.
Selected work
We only show our own projects. A few that are close to what Riyadh brands ask us for:
- Judhur. Brand identity work for a Gulf brand, with Arabic and English treated as one system.
- Mucho Matcha. Matcha packaging and brand system: one calm green world across tins, pouches and cups.
- Heart of Matcha. Café brand and packaging for the matcha wave that is now growing across Riyadh.
- Bunch of Munch. Food packaging and identity designed to stand out on a busy snack shelf.
- KAIA. Skincare packaging: one quiet identity across a full beauty range.
See all work.
How we work: Discover, Design, Deliver
Discover. A call in Riyadh business hours to understand your product, your customer and your competitors on the shelf and online. Design. Two clear directions, then we refine one across logo, packaging and content. Deliver. Final files, guidelines, dielines and templates, plus support with your printer until the proof is approved. Most identity projects take 4 to 6 weeks; identity plus packaging takes 6 to 10 weeks.
We are a good fit if you care about quality, think long-term and want direction rather than decoration. Each project is run personally by a Lircle director.
Investment
No fixed packages. Every scope is custom and quoted in writing before work starts. Smaller identity or content systems usually sit between $3k and $7k. Integrated brand, packaging and launch work usually runs $7k to $15k or more. Larger multi-range or multi-branch programmes are scoped at $15k to $30k, or $30k and above. For a breakdown, read packaging design cost in Saudi Arabia and how to choose a packaging design studio.
Need ongoing design after launch? Our creative retainer covers monthly social content, new SKUs and campaign work.
A remote studio that keeps Riyadh hours
LIRCLE is remote-first, founded in 2023 and based in Islamabad, Pakistan. We do not claim an office in Riyadh. What we offer is a small senior team, calls scheduled in Saudi working hours, and a reply within 24 hours, including Fridays. Most of our clients are in the GCC, including Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman.
ليركل: وكالة هوية وتغليف لعلامات الرياض
ليركل (LIRCLE) استوديو إبداعي مستقل يصمم الهويات البصرية والتغليف ومحتوى السوشيال ميديا والمواقع الإلكترونية للعلامات التجارية في الرياض وجميع مدن المملكة. نبني كل هوية بالعربية والإنجليزية على نظام واحد، ونجهز ملفات الطباعة جاهزة للمطبعة. عملنا مع أكثر من 45 علامة تجارية منذ عام 2023، ونرد على كل استفسار خلال 24 ساعة.
الهوية البصرية في السعودية · تصميم التغليف في السعودية · تواصل معنا عبر واتساب
Related: Branding agency Saudi Arabia · Packaging design Saudi Arabia · Saudi supermarket listing packaging · Branding agency Dubai · Contact
Frequently asked questions
How much does branding cost for a Riyadh brand?
There are no fixed packages; every scope is quoted in writing before work starts. Smaller identity or content systems usually sit between $3k and $7k. Integrated brand, packaging and launch work usually runs $7k to $15k or more.
Do you design bilingual Arabic and English identities?
Yes. Every Saudi project is built Arabic-first and English-second on one grid, so the logo, packaging and social templates read correctly in both directions.
Can you design packaging that meets SFDA label rules?
We plan space for the mandatory Arabic label content from the first sketch and prepare print-ready dielines. Final label text should always be confirmed with your regulatory adviser or SFDA guidance before printing.
Do you have an office in Riyadh?
No. Lircle is a remote-first studio, founded in 2023 and based in Islamabad, Pakistan. We work with Saudi brands over calls in Riyadh business hours and reply within 24 hours, including Fridays.
How long does a branding and packaging project take?
Most identity projects take 4 to 6 weeks. Identity plus a packaging range usually takes 6 to 10 weeks, depending on the number of SKUs and print approvals.
Can you also run our social media and website?
Yes. After launch we can design content systems, social templates and monthly posts, and design or refresh your website so the brand looks the same everywhere. Ongoing work runs on a creative retainer.