AED figures are simple conversions at the 3.6725 peg. We quote each project individually and have no fixed packages.
Logo, identity or full brand?
The word "branding" covers very different jobs, which is the main reason quotes do not compare.
- A logo is one mark, in a few files.
- An identity adds colour, type, rules and templates. See logo vs brand identity.
- A brand system adds positioning, packaging, content and launch assets.
Six things that move the price in the UAE
- Custom Arabic. A drawn Arabic wordmark takes real type work. A matched font does not. Ask which you are getting.
- Number of applications. A cafe with cups, bags, signage and menus needs more than a consultancy with a profile and a website.
- Packaging and SKUs. Each extra SKU adds artwork, and regulated products add label work.
- Strategy depth. Research, naming and positioning are real scope, and are sometimes left out.
- Who does the work. Ask who will design your project, not only who presents it.
- Local presence. In-person meetings and shoots have value and a cost. If you do not need them, a remote studio like ours is an option.
How to compare three quotes
Put them in one table with these rows: deliverables, Arabic approach, number of concepts, revision rounds, source files, usage rights, timeline and who runs the work. Our guide to what a design quote should include goes further. A low quote missing Arabic or source files is often not the cheaper one.
Costs that sit outside the design fee
- Trademark search and registration
- Printing, samples and tooling
- Photography or CGI product visuals
- Lab tests and product registration for regulated goods
- VAT, where it applies to your supplier and contract
When to spend less
If you are testing an idea with one product, start with a smaller identity and grow it. Spend more when you are about to print thousands of packs or sign a lease, because mistakes get expensive at that stage.
Looking for a partner? See branding for Dubai and UAE brands.
Frequently asked questions
How much does branding cost in Dubai?
It varies widely by scope and provider. At Lircle, smaller identity or content systems usually cost $3k to $7k, and integrated brand, packaging and launch work usually costs $7k to $15k or more.
Do you quote in AED?
We quote in USD and can show the AED equivalent. The dirham is pegged at about 3.6725 to the dollar.
Do you offer fixed branding packages?
No. Every scope is custom and priced before work starts.
Is a logo enough for a new business?
It can be for an early test. Once you print packaging or open a location, you will want colour, type and rules too.