Tiraz (طراز) concept identity, self-initiated project by Lircle Creative Studio
Concept / Self-initiated / Fashion

TIRAZ (طراز)
CONCEPT IDENTITY

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Tiraz is a self-initiated concept by Lircle Creative Studio. It is not a commissioned client project. It is an Arabic-led identity study for a luxury fabric clothing brand, where the letterform carries the craft.

ProjectTiraz (concept)
TypeSelf-initiated concept
ScopeArabic + Latin wordmark, identity, packaging studies
StudioLircle Creative Studio
The Idea

ARABIC FIRST,
BY DESIGN

Tiraz is a studio exploration: what a luxury fabric brand looks like when the Arabic wordmark is drawn first and the Latin version is built to match its weight and rhythm.

The calligraphic طراز mark sits on warm sand and cream tones, with the line حيث تلتقي الأصالة بالأناقة (where heritage meets elegance). We explored a printed card and tissue wrap, garment labels, campaign imagery and a short brand film.

We publish concepts like this to show how we think about Arabic-first brands. Our client work is on the work page: Rover Coffee · Heart of Matcha · Alura Packaging

Concept Visuals

PROJECT
VISUALS

Self-initiated concept. Not a commissioned client project.

Tiraz concept printed card with Arabic wordmark and crumpled tissue wrap, self-initiated identity by Lircle Creative Studio
Tiraz concept campaign poster with the Arabic wordmark over a desert scene, by Lircle Creative Studio
Tiraz concept garment on a hanger with floral fabric and wordmark label, by Lircle Creative Studio
Tiraz concept large Arabic wordmark with flowing fabric in the desert, by Lircle Creative Studio
Tiraz concept Modernity visual with fabric under a sewing machine, by Lircle Creative Studio
Tiraz concept Cultured Craft visual with red silk in an arched courtyard, by Lircle Creative Studio

BUILDING AN
ARABIC-FIRST BRAND?

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